Eyecare Express LTD Privacy Policy

Last Updated: August 2025

Eyecare Express LTD ("we", "our", or "us") is committed to protecting and respecting your privacy.This policy outlines how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Eyecare Express LTD

92 Snakes Lane East, United Kingdom

For any privacy-related queries, contact us at: info@eyecareexpress.co.uk

2. Data We Collect

We may collect the following types of personal data:

- Name, contact number, and email address through our appointment booking forms.

- Information related to your vision and eye health as part of clinical appointments.

- Information automatically collected via Google Analytics (e.g., IP address, device data, andbrowsing behavior).

3. How We Use Your Data

We use your data to:

- Book and manage your appointments.

- Provide clinical services and customer support.

- Improve our website and services through analytics.

- Comply with our legal and regulatory obligations.

4. Legal Basis for Processing

We process your data under the following legal bases:

- Your consent (for cookies and optional communications).

- Contractual necessity (to provide services you request).

- Legal obligations (e.g., medical record keeping).

- Legitimate interest (to improve our services).

5. Cookies and Analytics

We use Google Analytics to understand website usage. Cookies help us improve user experiencebut do not collect personally identifiable information. You may control cookie settings through your browser.

6. Data Retention

We retain your data only for as long as necessary for the purposes set out above and in accordance with legal requirements.

7. Sharing Your Data

We do not share your personal data with third-party services. Your data is handled securely andconfidentially.

8. Your Rights

Under the UK GDPR, you have the right to:

- Access your personal data- Correct inaccurate or incomplete data

- Request data deletion (in certain circumstances)

- Object to or restrict processing

- Withdraw consent where applicable

- Lodge a complaint with the ICO (www.ico.org.uk)

9. Childrens Privacy

We collect and process data for both adult and child patients. Parental or guardian consent is obtained where required by law.

10. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with anupdated revision date. Thank you for trusting Eyecare Express LTD with your information